7 Reasons why you need to plan your Instagram game ahead

As much as I love my job as Instagram Strategist, it often takes over my personal life and other businesses and projects. Some people -including me-  don’t like the idea of pre-planning Instagram content. It was supposed to feel ‘insta = in the moment’. But if you’re using it for your business or your personal brand, you need to plan your Instagram game. This doesn’t mean that you are no more authentic or real, it just means that you put some thoughts ahead of time and can still carefully craft a feed that’s gorgeous to the eye as well as strategically planned.

All in all, it’s about having a clear direction for your Instagram gallery without leaving room for improvisation. In this way, you can increase engagement, sell more and reach new customers.

But WHY should you plan your Instagram?

1 – Specific Promotions & Events 

plan ahead your InstagramWhile launching my little stationery business last year, I quickly realised that launching a new product on the market and managing its Instagram strategy is oh-my so time-consuming. Especially if the business is a side business and while you are doing that you also have a full-time job, a family or whatever else. Planning ahead is necessary if you want to be ready for big sale events, new product lines, global festivities and so on. For example, if you know you’ll be launching your winter line in September, it makes sense to prepare promotion content ahead of time (the same is for influencers looking for partnership whether they are hotels, clothes or others – think about what THEY need, not what YOU want).

 

2 – Feed Consistency

Taking pictures every day is AMAZING. But coming up with photo ideas can be scary. Especially if you are running a business and/or trying to launch a brand.

So scheduling a day to take all your pictures is not only good for your mental health but also to keep your feed consistent both in terms of colour and vibe.So maybe you can put up a photo studio and take the pictures of all your new products in one session. The schedule them and have them ready.

 

3 –  Partnerships

Whether you are a small brand or an (aspiring) influencer, you know you can contact a potential partner the day before your promotion. Serious and busy influencers have their 3-6 (or more) schedule planned already and businesses might have a specific need just on certain dates.

4 – The right moment

As discussed here, it is essential to post when your audience is most active in order to get the most engagement. If you are going on holiday, it might well be that your schedule is different than your normal one, but it’s not the same for your audience which will most likely have the same routine. Timeliness is a super important element especially with the new Instagram algorithm, therefore if you miss the moment, your posts are almost useless and a waste.

To find your personal best time to post on Instagram, you can easily check this on the insights tab of your Instagram account like in the picture below. Once you know your best time to post on Instagram, you can create posts ahead and connect to the platform when you are meant to post.

5 – More time for Instagram Stories and IGTV

I still like to keep my Instagram Stories quite natural and unplanned. I know there are some people and brands who plan those ahead too, but personally, I like to keep those channel as the real connection with my life especially if I’m on a business trip or on holiday.

So, if by scheduling your posts, you free up time every day, you can then use it to share more on your stories and your daily life.  Don’t forget that Instagram Stories are a fun way to engage even more with your followers and have a real-time connection with them as well as stay on top of their mind, even when you are chilling by the beach and they don’t see your regular posts in their feed.

6 – Perfect Hashtags Strategy

If you plan your Instagram posts, you will also have time to find the right hashtags for them. You won’t have to rush at the last second using always the same ones with the risk of being banned by Instagram, but along with your captions, you will also have the key tags to add. (more about finding the right hashtags in a future article).


If you don’t use a planning app, you can also save them on a spreadsheet or on your notes app divided by category, so you can easily find them at the time to post.

7 – Unplug is necessary

While the holiday season is fast approaching, you and your brain will need to unplug. I find that every time I disconnect and let my mind free to wonder, I’m invested by tons of new ideas as well as energy. But remember, your Instagram can’t simply stop. There is nothing worst for the algorithm that disappearing from the platform even for just a few days, so JUST DON’T DO IT. Instead, plan ahead and maybe use some planning app to help you (next post about this coming up soon!).

Even without apps, you can use the draft function to save some posts on your Instagram app and have them ready when necessary. Obviously, if you are on holiday and really need to disconnect, you won’t be playing the engagement tips I’ve shared with you on this post, however, posting a few posts while you are away, you will show your audience that you are still there but just taking some well-deserved time off.

Do you now agree why is necessary to plan your Instagram game ahead?

Need more tips about how to plan your Instagram? Do you know that I will be hosting my first Instagram Workshop in Italy in September? Stay tuned and check the details here. 

Subscribe now if you don’t want to miss the next Instagram episodes and wish to receive my Instagram content calendar FOR FREE in my July’s Love Letter!


by @the_stortyeller 
Sabrina Andrea Sachs is an Instagram Strategist – among other things – and in the past three years, I’ve helped dozens of brands and people build and grow their Instagram presence. With my 85k (total) followers and over 6 years of Instagram experience, I will be hosting my first Instagram workshop in Italy in September 2018 while my Instagram course will launch the following month. 

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Dear Fellow Traveller, it’s ok to feel sad while travelling

sad while travelling

Two weeks ago, I was sitting on the longest teak bridge in the world in Mandalay, Myanmar where I had a deep and intense conversation with a friend who felt lost and sad while travelling. Last week, chilling and watching a sunset on a beach here in Canggu I had a similar conversation with another friend who was also overwhelmed by sadness as an early departure had to cut her trip short. I, personally, have cried more frequently in the past 19 months on the road than in my entire life.

What’s wrong with me?

Sadness while travelling can seem illegal and dishonest because you are not supposed to be sad while travelling. For a long time on this trip, I thought I was done. I thought I had to give up because sadness and depression had taken over the joy of altogether. I knew I was ruining my once-in-a-lifetime experience but the truth is that I will always thank my ex for that. My reaction, my heartbreak, my deep fall in the hole was simply normal and I cannot blame myself too much.

Being sad while travelling sucks. And it sucks, even more, when all the people around you think you have no right to be sad. But don’t worry, accept that strangers – but also some friends – have no clue about travelling long term and they are talking without any direct experience.

If you aren’t on a two-week holiday in Australia, Malaysia or Samoa, yes, you might want to push back any feeling of sadness for a later date. But when the road becomes your home, you are a digital nomad and your lifestyle is full-time travelling like mine, then life happens wherever you are. And emotions and feelings follow.

The world does not stop when you travel. Nor does life around you.

In the year and a half, since I have started travelling, several tragic events have happened in my family and life and I was alone at the other side of the world to cope with them. Often hugging myself to bed crying and without anyone to hold me tight. Two of my uncles died, my sister got diagnosed and cured of cancer, she also got a divorce, I got cheated on and dumped by my ex [all without a face-to-face meeting after a 4.5 yrs relationship WTF] and only a few days ago my 10-year old cousin died of brain tumour after 2.5 months since the diagnosis. [we are raising money for the hospice which took so much care of him in his last weeks; if you wish to donate click here].

If family tragedies and heartbreaks aren’t enough, there are also plenty of other things going bad on the road. As I was exploring from country to country, looking for something meaningful to keep me going, I lost my identity. Professionally and personally, I fell into a massive, black hole where I did not know who I was or wanted to be any longer. Facing myself in the mirror became a daily battle because my ego was crushed, my self-confidence smashed and my lack of self-esteem was overwhelming.

I always had so many expectations and goals for myself and suddenly, leaving my public role in society, my title and losing the only thing that kept me connected to my old self just crushed me. I was a lost traveller with no direction and no plans. During the same time, my freelance gigs went from bad to terrible and I soon started losing faith and confidence which were soon replaced by fear and anxiety. Slipping into depression again was certain and before I knew it…

I was stuck in muddy waters

sad while travelling

I had a motorbike accident which could have ended in a much worse way if I was distracted. The last time I checked, my ex – in the usual selfish style – was posting pictures of this new amazing “love” in OUR favourite London spots [WTF 2], completely crushing any sort of respect for me or what we had. Once again, proving what a heartless, calculating and lying narcissist I fell in love with (and wasted SO much time for! WTF3).

As that wasn’t enough, I also bumped into a few shitty clients who decided that I was going to work for them for free, a scam job offer, another client who cut our project (and budget) by 75%. Everything was falling apart. The little things I had built slowly and with so much effort were disappearing day by day. I fell apart.

I fell apart.

I had every right to be sad.

Yet I was still travelling.

And I kept travelling because that became my personal dimension, it is my home and the “place” where I can heal my soul. A year ago I wrote one of my most-read article “No, travelling did not solve my problems ” and today, 9 months later, I’m here to confirm what I wrote there.

No, travelling doesn’t solve problems.

Yes. It’s ok to feel sad while travelling.

Remember that EVERYONE eventually gets sad travelling. It’s unavoidable and probably necessary to get back up and enjoy the rest of the trip with renewed energy and joy because exactly like the roller coasters of life, without the downhill part and the following rise back up, your travel would just be flat and boring. So, I am not telling you to fall into depression, but to feel ok when sadness hits. You are going to be OK.

It is OK to feel sad while travelling, my friend. And you know why? It is important to remember that while we are quite egocentric human beings, the world around us does change. It isn’t static as we’d like to think. The conditions and the people around us take other, unexpected ways. Nothing is permanent. You, me and the world around us. Sadness included. So, when she comes to you next time at night, welcome her in bed, hold her tight, have a little cry together and in the morning dry your tears and tell her to go. Till next time.

The road is waiting.