How to grow Instagram engagement – We recently discussed how to grow your Instagram audience where I’ve shared tips and tricks I’ve learnt from being an active Instagram user since 2011 and becoming an influencer since 2012. Now it’s time to share with you some trick to increase Instagram engagement, since having a large following, but no engagement is a sign trick of faking it.
Be calm, you are not the only one who want to grow Instagram engagement – everyone, from my my nephew to my butcher and florist are looking to get something back from their time investment in th popular photography social media.
There are no secret that since the Instagram algorithm was introduced, people have been getting less and less response to their posts, people have tried all sorts of things, from comment pods (will write something about in the near future) to “new post stories” and “turn on notifications” attempts. I’ve heard rumours that Instagram will be releasing a new algorithm soon, but god knows what that will be about, I’ll keep my fingers crossed it won’t be paid-advertising oriented again.
In the meantime, here are some trick that have helped me grow Instagram engagement in the last few months:
#1 Know when is the best time to post
It’s seem obvious, but in a busy life like mine, it’s hard to make time to check and post at the right moment. However, I found out in a recent test that if you do take advantage of that moment, likes and comments can be double or even more.
Posting at the right time, also means scheduling ahead. I’ve tried many services and now I have a couple of favourites (let me know in the comments below if you wish to know which ones I use). Scheduling your photos and captions allows to make sure you’re there when your audience is there too. We discussed how important is to give back to your instagram community in this post, so you already know how important is to also engage with others in order to have the same on your gallery.
#2 Know how frequently you have to post
Exactly like finding your best time to post on Instagram, you also find out how often you should post if you want to grow Instagram engagement.
The upside of the current algorithm is that your photos can appear on someone’s feed even three or four days after you published it. This means that Instagram posts have a longer life span than they used to.
After some experiments (secret experiment I only revealed to my clients on my one-to-one Instagram coaching), I realised that my best frequency is only when I am absolutely sure that a post is dead (i.e. it’s not getting any more likes or comments). If I do it before, it means that I’m losing engagement on that photo.
One thing is sure: never leave too much time between two posts because the alghoritm will definitely penalise you for that.
# 3 Post more Top Posts
What the hell?
Do you know what your tribe likes? Well, if you don’t, it’s not time to find out. Make a note of your most performing posts and see what they have in common. Then, post more of them.
Personally, I know my most performing pictures are those where you can catch a glimpse of me (I’m camera shy and mostly travel solo so that’s not so frequent!!!), or where I talk and share about my life-changing choices.
#4 Ask something
Among my experiements, I realised that whenever I ask a question to my community, I get tons more of comments and likes. It’s a little way to show that you care.
By the way, I really do care about each and every of my followers even thought it’s impossible to thank you all individually.
#5 Use Instagram Stories to create a relationship
I wasn’t so happy when Instagram launched the instagram stories feature, but I have to say that it’s an easier way to stay connected to my Instagram community when I’m too busy with my life.
I’ve created a few different categories on my Instagram highlighted stories which I think of as different channels for my audience (there is one where I share all my secrets about Instagram by the way), in this way people can actually scan through my content and get to know me quickly and engage with me if they like what they see.
But how do you bring people to see your profile? Well, telling them to do so! For example by adding a note on your caption about something new you added on your stories that day. I can see that this is working extremely well on my profile lately, especially since I’ve been sharing my tips about Instagram with you.
That’s all for today! See you on the next Instagram episode in a couple of weeks!
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PS: Remember that my Insta-coaching one-to-one sessions are still available in June and July and I only have two spots left. Fill in this form if you wish to book now!
My Instagram Course instead will be launched in September.